Build Your User Persona
begin
 
What's your name?

 
How old is your ideal customer?

 
Your ideal customer is


 
This person is


 
Does this person have any children? If so, how old are they?

 
Where do they live?

Specific city
 
What kind of education do they have?


 
Where did they go to school?

 
What was their focus in school?

i.e. Their major
 
Where do they work?

 
What's their job title?

 
How much do they love their job?






 
What is their name? *

 
What makes {{answer_47219096}} happy?

 
What does {{answer_47219096}} hate?

 
When coming into contact with your brand, they will be using


 
What is their level of tech savviness?






 
How do they want to interact with your brand?


 
What are their 3 favorite websites/apps?

 
How does {{answer_47219096}} make purchasing decisions?


 
How much do they know about the problem you're solving for them? *


 
How did {{answer_47219096}} find you?

 
What research has {{answer_47219096}} done in trying to make a decision?

 
What was {{answer_47219096}} doing before they arrived at your website?

 
They are paying for your solution through


 
Why does {{answer_47219096}} want your solution?

 
What are 3 things {{answer_47219096}} is afraid of if they choose your solution?

 
What are 3 things are happening in their life that causes them to say, "Now is the right time to buy?"

 
Even once they know about you, what are 3 reasons they would choose to NOT work with you?

Thank you. Your User Persona has been emailed to {{answer_47218022}}. For questions, email joe@pikaia.co.
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